Pricing

Pricing strategy for vertical SaaS: seat-based, usage-based, and outcome-based models, packaging tests, and the pricing pages that actually convert enterprise buyers.

• Article: Outcome-Based Pricing for Vertical SaaS: The Complete Guide

  How outcome-based pricing works in vertical SaaS: why it's replacing per-seat models, which archetype breaks first, and how to transition safely.

• Article: Clio GTM Strategy: How Legal Tech's Leader Was Built

  How Clio's GTM strategy built legal tech's category leader: community, a partner ecosystem, and vertical focus that carried it to a $3B valuation.

• Article: Toast GTM Strategy: Building the Restaurant OS

  How Toast's GTM strategy turned a restaurant POS into a vertical operating system through field sales, hardware, and embedded payments at scale.

• Article: Veeva GTM Strategy: Building the Life Sciences Cloud

  How Veeva built a life sciences cloud category by solving problems that matter to pharma. A case study in vertical GTM strategy and category creation.

• Article: Guidewire GTM Strategy: Owning Insurance Core Tech

  How Guidewire's GTM strategy made it the core-systems standard for P&C insurers through implementation depth, regulatory mastery, and land-and-expand.

• Article: Rippling GTM Strategy: The Compound Startup Play

  How Rippling built an HR tech unicorn by using employee data as the system of record, then expanding through adjacent products in one platform.

• Article: Healthcare SaaS Pricing Strategy: Navigating Procurement

  Healthcare SaaS pricing strategy for procurement committees: value metrics, ROI framing, and pilot-to-contract motion that actually work in healthcare.