Playbook

Ready-to-run vertical SaaS GTM playbooks: founder-led sales, ICP development, RevOps, and AI-native motions with worksheets and scorecards.

What This Covers

Guild playbooks are execution assets: a defined shift, the operating system behind it, the specific plays, a scorecard, the hiring profile, and a thirty-day path with worksheets attached.

Why GTM Is Different Here

They are built to be run rather than read. Each playbook assumes you already agree with the strategy and need the sequencing, the artifacts, and the metrics to prove it worked. That is why the structure is fixed across the library: the scorecard section means you can compare two playbooks on what they actually change, and the thirty-day path means the work can be assigned rather than admired. Every playbook links to the case studies where the motion has already been run at scale, so you can check the claim before you commit a quarter to it.

What To Read First

Start with the founder-led sales playbook if you are pre-repeatability, the ICP development playbook if your win rate is fine but retention is not, and the RevOps playbook if the number is right but the forecast is not.

Playbook: Construction GTM Playbook
The complete go-to-market framework for construction technology. Battle-tested strategies for navigating bid cycles, safety compliance, and the complex subcontractor ecosystem.
Playbook: Cutting Sales Cycles in Half with AI
The Handle AI Automation Framework for accelerating deal velocity in complex vertical markets. Practical AI agent implementations that reduced our sales cycle from 90 to 45 days.
Playbook: Vertical Market Segmentation Framework
A systematic approach to identifying, evaluating, and capturing vertical SaaS opportunities. Stop chasing horizontal markets and focus where you can win.
Playbook: Vertical SaaS GTM Framework
The complete playbook for building go-to-market strategy in vertical SaaS. Battle-tested frameworks for cluster targeting, community-led growth, and vertical-specific positioning that work across any industry vertical.
Playbook: Community-Led Growth Playbook
Build an audience before you scale. This playbook shows you how to create community-driven growth that generates leads, builds trust, and creates a moat your competitors can't copy.
Playbook: ICP Development Framework
Stop chasing bad-fit customers. Learn the systematic framework used by Vanta, Clay, and Retool to identify ideal customers and build a targeting strategy that accelerates growth.
Playbook: EdTech GTM Playbook
Master EdTech go-to-market with K-12 procurement cycles, district buying committees, higher ed decision-makers, and Student Information System integration strategies.
Playbook: First 50 Customers Playbook
The tactical playbook for acquiring your first 50 paying customers. From cold outreach to warm referrals, these are the exact strategies that work before you have a brand.
Playbook: Founder-Led Sales Playbook
The first 100 deals are not a grind anymore. They are the founding dataset for your AI-native sales system. Run discovery, objections, and pipeline ops as a founder when every conversation compounds into context.
Playbook: Outbound Sales Engine Playbook
Build an outbound sales machine that books meetings consistently. This playbook covers targeting, messaging, sequences, and the tech stack for early-stage outbound that actually converts.
Playbook: Pricing Strategy for Early-Stage SaaS
Get pricing right from the start. This playbook covers value-based pricing, packaging strategies, and the frameworks that help you capture more value without killing your growth.
Playbook: Product-Led Growth Foundations
Build a PLG motion from day one. This playbook covers activation metrics, onboarding optimization, conversion triggers, and the self-serve infrastructure that lets your product sell itself.
Playbook: Restaurant GTM Playbook
Master go-to-market strategy for restaurant technology. Complete guide covering POS systems, embedded payments, kitchen operations, buyer personas from owner-operators to enterprise VP Ops, and sales playbook for QSR to fine dining.
Playbook: AI Sales Enablement Tools for Vertical SaaS
The complete AI sales enablement cheatsheet for vertical SaaS: the full vendor landscape across six layers (conversational intelligence, real-time assistant, role play, content, deal execution, forecast), a head-to-head comparison matrix, build-vs-buy rules, evaluation rubric, and a 30-day rollout plan.
Playbook: Healthcare GTM Playbook
Master go-to-market in healthcare technology with buyer personas for Hospital CIOs, Practice Managers, and Healthcare IT Directors. Includes HIPAA compliance frameworks, EHR integration strategies, and healthcare sales calendars.