Insurtech

GTM strategy and case studies for insurance software: broker distribution, carrier partnerships, and the operating systems that convert regulated buyers.

• Article: Guidewire GTM Strategy: Owning Insurance Core Tech

  How Guidewire's GTM strategy made it the core-systems standard for P&C insurers through implementation depth, regulatory mastery, and land-and-expand.

• Case Study: Guidewire's Insurance Playbook: Owning the P&C Tech Stack

  How Guidewire became the dominant core systems provider for property & casualty insurers through implementation expertise and regulatory mastery.