Hr Tech

GTM for HR, payroll, and workforce SaaS: multi-buyer deals, seat expansion, and the plays that scale beyond the first HR champion.

• Article: Rippling GTM Strategy: The Compound Startup Play

  How Rippling built an HR tech unicorn by using employee data as the system of record, then expanding through adjacent products in one platform.

• Case Study: Workday: The Revenge of Dave Duffield

  How the PeopleSoft founder built a $8B cloud HCM empire after Oracle's hostile takeover—with $35,000 CEO salaries and anti-takeover defenses.

• Case Study: Rippling: The Revenge of Parker Conrad

  How the disgraced Zenefits founder built a $17B "compound startup" after being told he didn't have another company in him.