Healthcare Saas

Go-to-market for healthcare and life-sciences SaaS: HIPAA-aware buyers, hospital procurement cycles, and the plays vertical AI companies are using to break in.

• Article: Veeva GTM Strategy: Building the Life Sciences Cloud

  How Veeva built a life sciences cloud category by solving problems that matter to pharma. A case study in vertical GTM strategy and category creation.

• Article: ICP Development for Healthcare SaaS: Beyond Bed Count

  Bed count tells you who can afford healthcare software, not who buys it. How to build an ICP for healthcare SaaS on care setting, workflow, and triggers.

• Article: Healthcare SaaS Pricing Strategy: Navigating Procurement

  Healthcare SaaS pricing strategy for procurement committees: value metrics, ROI framing, and pilot-to-contract motion that actually work in healthcare.

• Article: athenahealth GTM Strategy: Positioning Category Leadership

  How athenahealth positioned itself to lead the cloud EHR and revenue cycle management category by focusing on practice economics and network effects.

• Playbook: Healthcare GTM Playbook

  Master go-to-market in healthcare technology with buyer personas for Hospital CIOs, Practice Managers, and Healthcare IT Directors. Includes HIPAA compliance frameworks, EHR integration strategies, and healthcare sales calendars.

• Case Study: Epic Systems: The Billion-Dollar Company That Never Took VC

  How Judy Faulkner built a $5.7B healthcare software empire from her basement without ever taking venture capital—and why they'll never go public.

• Case Study: Veeva Systems: The Vertical Cloud That Outgrew Its Platform

  How Veeva built a $3.2B Enterprise Mission-Critical SaaS for life sciences, then divorced Salesforce to own its own platform by 2030.

• Case Study: How athenahealth Built a $5.7B Healthcare IT Empire

  Deep dive into how athenahealth leveraged network effects, compliance expertise, and vertical-specific GTM to dominate healthcare IT.