Founder-led Sales

The founder-led sales motion, done right: how to run it past product-market fit, when to hire the first AE, and the operating systems that keep it working past $10M ARR.

• Playbook: First 50 Customers Playbook

  The tactical playbook for acquiring your first 50 paying customers. From cold outreach to warm referrals, these are the exact strategies that work before you have a brand.

• Playbook: Founder-Led Sales Playbook

  The first 100 deals are not a grind anymore. They are the founding dataset for your AI-native sales system. Run discovery, objections, and pipeline ops as a founder when every conversation compounds into context.

• Article: Founder-Led Sales for Legal Tech: The First 100

  In legal tech, the founder is the first and best salesperson. How to run founder-led sales into law firms and turn the first 100 deals into a system.