Edtech

Vertical GTM for education SaaS: district and institution deals, teacher-led adoption, and the plays that turn pilots into multi-year contracts.

• Playbook: EdTech GTM Playbook

  Master EdTech go-to-market with K-12 procurement cycles, district buying committees, higher ed decision-makers, and Student Information System integration strategies.

• Case Study: CourseKey's EdTech Journey: Disrupting Vocational Education

  How CourseKey pivoted from university attendance tracking to becoming the operating system for vocational education, growing from a dorm room to PE exit with $20M raised and 300+ career colleges served.