GTM Brief Builder
Reach for this skill when a new vertical, segment, or motion lands on your desk and the request is vague: "should we go after mid-market clinics?" It forces the inputs (buyer, trigger, wedge, proof, motion, economics) before anyone builds a deck or a sequence.
Use it at the start of planning cycles, before a board conversation about expansion, or when two leaders disagree about who the customer actually is.
What This Skill Does
The skill installs a repeatable brief structure into your AI operating system. Instead of freeform brainstorming, every vertical opportunity gets scored against the same six inputs, so briefs are comparable across quarters.
Install
- Clone or download the skill folder.
- Drop it into your
.claude/skills/directory (or your agent equivalent). - Confirm the skill loads by asking your agent to list available skills.
The Six Inputs
| Input | What Good Looks Like |
|---|---|
| Buyer | A named role with budget authority, not a department |
| Trigger | An observable event that starts the buying window |
| Wedge | One workflow you replace better than the incumbent |
| Proof | A reference or metric the buyer already believes |
| Motion | The specific sequence of touches, owned by a named team |
| Economics | ACV, expected cycle length, and payback assumption |
Running It
Give the skill your raw context: call notes, win/loss transcripts, product docs, and whatever market research you trust. Ask for the brief. The skill returns a draft with explicit gaps flagged rather than filled with plausible guesses.
Treat the flagged gaps as your research queue. A brief with three honest unknowns beats one with six confident fabrications.
Worked Example: Legal Operations Software
For a legal ops vertical, the trigger is rarely "the firm wants better software." It is a partner-level event: a malpractice scare, a new managing partner, or a billing system contract renewal. The brief forces you to name which one you are hunting, then build the motion around that window.
Quality Bar
Before a brief ships, check three things:
- Every claim about the market has a source you could show a skeptical CFO.
- The wedge describes one workflow, not a platform.
- The economics section states its assumptions out loud.
Where It Fits
This is the front door to the GTM operating system. The briefs it produces become the inputs for territory design, content planning, and hiring plans downstream.