# Vertical GTM Guild

> The Guild for AI-native GTM operators. Skills, context, and operating systems for the leaders rebuilding go-to-market - proven across 26 vertical SaaS companies.

Vertical GTM Guild is a content hub and weekly newsletter for go-to-market operators building AI-native GTM systems. The site is organized around three layers: the Skills Layer (composable AI skills), the Context OS (shared knowledge for teams and agents), and the Operating System (measurement, rhythm, handoff). Every framework is pressure-tested against 26 in-depth case studies of vertical SaaS companies including Toast, ServiceTitan, Veeva, Epic, and Procore. The AI-Native GTM Course is in production and opens to Guild Letter subscribers first.

## Pages

- [Home](/): The AI-native GTM stack overview, three pillars, newsletter signup.
- [The Guild Letter](/newsletter): Weekly newsletter for AI-native GTM operators.
- [Guild Playbooks](/playbooks): 16 tactical playbooks for AI-native GTM teams.
- [Case Studies](/case-studies): 26 audited vertical SaaS GTM playbooks (Toast, Shopify, ServiceTitan, Veeva, Epic, etc.).
- [GTM Archetypes](/archetypes): The 7 archetypes and how AI is reshaping each one.
- [About](/about): The operators behind the Guild and what we believe about AI-native GTM.

## Example playbooks

- [AI Sales Enablement Stack](/playbooks/ai-sales-enablement-stack): The AI workflow stack for modern sales enablement.
- [Cutting Sales Cycles in Half with AI](/playbooks/cutting-sales-cycles-ai): Practical AI agent implementations.
- [RevOps for Vertical SaaS](/playbooks/revops-vertical-saas): RevOps infrastructure for AI-native teams.
- [Vertical SaaS GTM Framework](/playbooks/vertical-saas-gtm-framework): The foundational framework for vertical go-to-market.
- [Healthcare GTM Playbook](/playbooks/healthcare-gtm-playbook): HIPAA, EHR integration, healthcare buying committees.

## Example case studies

- [Toast - Restaurants](/case-studies/toast-restaurants-gtm)
- [ServiceTitan - Home Services](/case-studies/servicetitan-home-services-gtm)
- [Veeva - Life Sciences](/case-studies/veeva-life-sciences-gtm)
- [Procore - Construction](/case-studies/procore-construction-gtm)
- [Epic - Healthcare EHR](/case-studies/epic-healthcare-ehr-gtm)

## Optional

- [Sources](/sources): Citation library for case study research.
- [Privacy](/privacy)
- [Terms](/terms)