Vertical GTM Guild: AI-Native GTM, Built by Operators
The Guild for AI-native GTM operators. Skills, context, and operating systems proven across 26 vertical SaaS companies.
What Vertical GTM Is
Vertical go-to-market is selling software built for one industry. The buyers have been doing their jobs for twenty years, and they can spot a borrowed playbook in the first meeting. A cemetery general manager, a trade school director and a hospital billing lead don't buy the way a tech company does. They buy on trust and on referrals from people like them, and they want proof that we understand the rules they work under.
The Vertical GTM Guild is for the founders, revenue leaders and operators running go-to-market at vertical SaaS companies, and for teams who want AI that works from their own knowledge instead of generic prompts. Everything here comes from an operator who's done the work. That means a decade building a trade school software company through a private equity exit, and AI systems running on live pipeline today.
Start here:
- Vertical SaaS GTM Strategy, the complete guide
- The skills library, free AI skills that run in Claude Code, Codex, or as a custom GPT
- Playbooks for the motions that matter in vertical markets
- The Guild Letter, a new essay every week, free
Free Preview: Lesson 1.1, The Prompt Trap
Read the first lesson of the AI-Native GTM Course free. No signup, no card, no email gate.
Featured Content
- Playbook: Vertical Market Segmentation Framework
- Playbook: RevOps for Vertical SaaS
- Playbook: Cutting Sales Cycles in Half with AI
- Case Study: OpenTable: How a Restaurant Reservation System Became a $2.6B Hybrid Growth Engine
- Case Study: Calendly: How a $550K Seed Round Built a $3B PLG Powerhouse
- Case Study: Faire's Two-Sided Marketplace: Reinventing Wholesale for Independent Retail
- Guide: The Context Audit: Five Steps to Find What You Still Know
- Guide: GTM Knowledge Base Maintenance: The Compounding Loop
- Guide: How to Verify AI-Generated Work: The Four-Tier Done Test